Producer Institution Building (PIB)

The PIB activities differentiate the Producer Company from the other players in the dairy sector mainly through its open and transparent governance systems and member equity equivalent to their patronage. The emphasis is to make members aware to get their milk payment directly through their bank accounts for transparency in transactions and timely milk payments apart from inculcating the habit of savings.

MPCs Core Design Principles:

• Business only with members.
• Active user membership & their participation in business and governance.
• Member equity in proportion to patronage.
• Patronage based member classes and member class representation on the Board to ensure inclusiveness in governance.
• Appropriate mechanism for member communication and grievance redressal.
• Professionally managed business operations and economy of a scale sufficient to ensure viability and self-sustenance at the earliest.
• Building an efficient value chain management for maximizing returns to members.
• Leveraging technology for information and data management to ensure transparency and deliver need based services.

Strengthening Member Relations

The Village Contact Groups (VCG) and Member Relations Groups (MRG) are formed, from among the members of the company who are consistent in pouring milk to the MPC and have given consent to be part of these groups voluntarily.

These groups facilitate an effective two-way channel for communication between members and MPC. The aim is to build relations, resolve grievances of members, and create a sense of responsibility and belongingness among the members towards the MPC. VCG and MRG members meet to discuss and review the progress of the Milk Pooling Point (MPP) and share developments with the members. These meetings are also attended by the Company’s employees from the procurement and PIB department to facilitate interaction.